Reviewing media consumption trends nowadays
What are a few of the ways smart devices have shifted the way we take in media? - read on to learn more.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the way in which people are getting their updates is also evolving. People are progressively turning towards internet news sources, rather than watching television, to learn about present worldly affairs. However, concurrently, due to a constant circulation of knowledge, people are coming to be overwhelmed by big amounts of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and easier to observe. Nowadays it is common to find news channels that have mass read more followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for providing individuals with trusted and verified news sources, in a form they can easily access.
In the last few years, with the growth of digital content, the way in which people take in content has evolved considerably. For several years, standard tv was the main source of family entertainment for the majority of people. However, ever since the advancement of internet streaming services, many audiences are averting from arranged television, especially among younger people. Rather, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption habits. These services are popular for permitting people to see the shows and films they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the marketplace.
In the present digital age, smart phones have become one of the most common tools that individuals are using to view videos and access media. Nowadays, many social media networks are offering endless feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a sequence of selected content and interact instantly, making these videos much more engaging and addictive than traditional television. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Consequently, this trend is shifting the way individuals are proactively seeking for and counting on to receive info, in a much faster, much shorter and more visible format.